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TBWA\RAAD has appointed Tony Kayouka as its new Head of Social and Content.
He will take charge of TBWA\RAAD’s social media initiatives, concentrating on crafting compelling narratives and spearheading impactful campaigns. His focus is on adopting authentic approaches and integrating meaningful strategies that resonate with the audiences of client brands, establishing solid connections.
Kayouka's role will be pivotal in advancing the agency's growth strategy and reinforcing its commitment to delivering disruptive and innovative creative content.
Commenting on the appointment, Reda Raad, Group CEO at TBWA\RAAD, said: "In a rapidly evolving digital landscape, social media and content creation hold increasing power. Ensuring the digital growth of our clients is crucial. Tony’s appointment aligns perfectly with our dedication to creating agile and exceptional creative content. With his extensive experience and unique perspectives, he will undoubtedly contribute to our ongoing efforts in delivering groundbreaking social campaigns that resonate with culture, enhancing our clients’ online presence."
Sharing his thoughts on the new role, Tony Kayouka added: “I’m thrilled to be joining TBWA\RAAD where passion is contagious. The team’s creative work stems from a profound determination to push conventional boundaries and surpass expectations. I'm eager to contribute my perspective and expertise to the agency’s growth while embracing the disruptive spirit that sets TBWA at the forefront of the advertising industry.”
With a track record of success spanning diverse industries, including FMCG, F&B, QSR, Entertainment, Tourism and Hospitality, Governmental, Utility, Technology, and Automotive, Tony brings 16 years of experience to the table. His impressive journey as an early adopter has seen him navigate and shape the evolving landscape of digital media, mastering new platforms, and transforming data into captivating narratives.
